Rock Candy & New Formulas


Are you guys ready for Kat’s “Rock Candy” Studded Kiss Mini Lipstick set?! I know I am! Here are some details on the set:

• Cruely Free [as always]
• vegan

When can you expect this beautiful set?APRIL 11th on & internationally where Kat von D Beauty is sold in May!

Here is what Kat von D Beauty had to say about this set on Instagram

Expect intense pigment, full coverage, and all day wear! We can’t wait for you to try out the new formula!!😍”

BUT THAT’S NOT IT! Kat von D has been working on new formulas which this set will be the first to try it! Here is
what Kat had to say:

Who is ready for the limited edition @katvondbeauty #ROCKCANDYcollection?! This limited edition collection of electric shades will launch in a set April 11! 💘

Yes, those are color matched studded components! But more importantly, this will be my way of introducing you to the new and improved #StuddedKissformula I will be introducing!

I know I haven’t announced this yet, but for the last year, I’ve been working like crazy with my head of Product Development [@nmcg30] at @katvondbeauty to take my #StuddedKiss lipstick formula to the next level! I plan on relaunching the entire #StuddedKiss collection in a new and improved formula this next year [as well as adding many new shades]! So, this is what you guys can look forward to experiencing with the new formula: Intense pigment, smooth glide [no dragging!], full coverage, all-day wear, delicious creme brûlée fragrance we already love so much. And of course, like always this is a #crueltyfree and 100% #vegan formulation. *follow @katvondbeauty for more details on the #rockcandy launch! And special thanks to @juscallmetara for helping me test this formula and creating these immaculate swatches!

So we know it is going to be great. I dont’ know anybody else that is so involved in the process of not just the designs but also formulas like Kat is! I am always excited to see what she comes with. Which colour are you looking forward to from the Rock Candy set?

DOESN’T STOP THERE! Kat had posted this yesterday

Been testing new @katvondbeauty formulations for a bullet-proof, long wear, super-matte version of #TattooLiner. [yup, the only animal we test on is me] #comingsoon #getready #whenindoubtwingitout#crueltyfreebeauty #vegan#peachfuzzouttacontrol [February 27th, 2017]

$256k for Project Chimps

 August 2016, Kat von D had released a Limited Edition Everlasting Liquid Lipstick shade called “Project Chimps”

 What is Project Chimps?
“Project Chimps is making unprecedented advances for captive chimpanzees!

 Primatologists and professionals from all over the country left their current roles and signed on  to work for Project Chimps, a 501(c)(3) nonprofit organization that is making unprecedented advances for captive chimpanzees.  Through relationship-building, collaboration, and tenacity, Project Chimps was able to come to an agreement with the University of Louisiana’s New Iberia Research Center. They agreed to let Project Chimps have all of their remaining chimpanzees and provide them with lifetime sanctuary care.” [read more at Project Chimps]

Here are Instagram posts Kat has done about Project Chimps:

Introducing my new favourite shade of Everlasting Liquid Lipstick: #ProjectChimps 🐵❤️ This special shade will be launching August 23. In an effort to promote #crueltyfree beauty and raise awareness, proceeds will benefit @ProjectChimps – a chimp sanctuary dedicated to rescuing and rehabilitating chimps from testing labs.
I’ve been spending time out in Georgia volunteering at @ProjectChimps getting the sanctuary ready for the 300 chimps who are about to be able to experience a life of freedom after decades of testing. I’m excited for everyone to wear this shade and celebrate compassion with me! [yes, this formula is #vegan and #crueltyfree. Yes, this will be limited edition.] ❤️ [August 4th, 2016]

$236,000.00!!! That’s how much @katvondbeauty was able to raise+donate to @ProjectChimps thanks to all of you who purchased the limited edition #ProjectChimps lipstick!
Not only will this donation help raise awareness to the cruel + unnecessary animal testing industry, but it will help give 300 chimps [who for the last 3 decades have lived an unatural life in testing labs] rehabilitation, and a safe haven to live out the comfortable life they deserve.

I know there are some people that question

Whether or not you agree with me that animal testing is an act of cruelty to innocent animals, #vivasection is still something that you should be against.

•There is no such evidence that shows animal testing benefits humans. •92% of all drugs that pass animal tests FAIL in human trials. •Each year 197,000 people die from adverse drug reactions in the EU and 106,000 in the US – even though these drugs passed animal testing. •In the US alone, the vivisection industry spends over $18 BILLION dollars annually on animal testing – not to mention, more than $16 BILLION dollars of US taxpayer money goes to animal testing every year, despite its ineffectiveness. •Scientists have already developed humane methods that are far more reliable [and not to mention, a hell of a lot cheaper!] such as: DNA chips, stem cell, autopsy, MRI, CAT and PET scans, computer modell, microdosing in humans, epidemiology, microfluidics chipsi, human DNA, cells, and donated organs+tissues. •…and lastly, scientific fraud is a crime.

I just want to thank all of you who support #crueltyfree beauty. I don’t care if you buy my lipstick or not…but if you support #crueltyfree beauty, you’re my homie and I love you!❤️ Here are just a few cruelty-free brands out there right now that are ruling the makeup world:

@anastasiabeverlyhills @beautyblender @besamecosmetics @blackmooncosmetics @crispybrows @crypticcosmetics @ellisfaascosmetics @furlesscosmetics @josiemarancosmetics @meltcosmetics @narsissist @occmakeup @sugarpill @toofaced @urbandecaycosmetics [November 28th, 2016]

Today Kat had posted this about Project Chimps and how much they were able to raise:

OMG! @projectchimps just sent me this cute video after having received the check for $256k! We obviously couldn’t have raised that much money without everyone’s support! So, thank you to everyone who purchased the @katvondbeauty #ProjectChimps lipstick! ❤❤❤ Because of you, these amazing creatures get to live a safe, rehabilitated, happy life outside the walls of testing labs! #projectchimps #300chimps #animalliberation #animalrights #crueltyfreebeauty [February 24th, 2017]

New Von D Addition & Sphynx Breed Information

Kat von D has added a new addition that yet has to be named! Unlike Piaf & Poe who are brother and sister from a breeder, this new cutie is a rescue cat.

Scientific name: Felis catus
Life Span: 8 to 14 years
Origin: Toronto, Canada

What is a Sphnyx Cat?
“The Sphynx is a breed of cat known for its lack of coat (fur), though it is not truly hairless. The Sphynx was developed through selective breeding, starting in the 1960s. The skin should have the texture of chamois, as it has fine hairs. Whiskers may be present, either whole or broken, or may be totally absent. Their skin is the color that their fur would be, and all the usual cat markings (solid, point, van, tabby, tortie, etc.) may be found on Sphynx skin. Because they have no coat, they lose more body heat than coated cats. This makes
them warm to the touch as well as heat-seeking.” [wikipedia for more information]

Hairless does not make it hypoallergenic.
“For a person considering the Sphynx as an alternative to a furry cat because of allergies to cat dander, it is suggested that more research be done by the potential Sphynx owner. No cat is entirely hypoallergenic, and since it is the body oils that generally produce the allergic reaction, the body oils of the Sphynx may be more of an allergen for some people because of the excess oil.

Conversely, there are some allergenic people who have found that the Sphynx cat is perfect for them. A person with severe allergies may want to be tested for an allergy to the cat oil before going through with an adoption.” [PetMD]

Before you decide to adopt one you should really look into the Sphnyx cat. Their personality, health, etc. to see if you really are suited for this high maintenance breed. Here is another link that also has some rescue links.

Some Health Issues
“The Sphynx is generally healthy, but he may develop certain conditions, including hypertrophic cardiomyopathy and a neurological disease called hereditary myopathy. 

Hypertrophic cardiomyopathy is the most common form of heart disease in cats and causes thickening (hypertrophy) of the heart muscle. An echocardiogram can confirm whether a cat has HCM. Avoid breeders who claim to have HCM-free lines. No one can guarantee that their cats will never develop HCM.

Hereditary myopathy affects muscle function. It eventually causes death when the cat is no longer able to swallow. Fortunately, the condition is rare and breeders are working hard to eradicate it from the breed.

The Sphynx can also be prone to some skin conditions, such as urticaria pigmentosa and cutaneous mastocytosis, as well as to periodontal disease. Teach him to let you brush his teeth with a vet-approved pet toothpaste for good overall health and fresh breath.” [VetStreet]

Here is what Kat had to say on her Instagram:

Meet the newest member of the Von D family. I just adopted this poor little guy.

As much as I have selfishly wanted another hairless sphinx cat for a while now, after learning about how many unwanted cats [and dogs] are currently on death row at shelters, there just was no way I’d want to contribute to the unnecessary breeding of a “designer pet.” This little guy [who I’m having the hardest time naming] had at one point been purchased from a breeder probably for his “perceived” value, and once they realized this specific breed is truly high maintenance compared to “regular” cats, they lost interest.

Here’s the deal with sphinx cats for all of you who comment and say you want one: the truth is they ARE high maintenance. They aren’t toys or a designer purse you can hand down to your friend. They require 1000% more attention than most cats. They are more susceptible to health problems [heart murmurs, respiratory problems and allergies, eye infections [due to lack of eyelashes], skin disorders, extremely sensitive digestions, amongst other things. Because they have no fur, they require baths in a regular basis and nail trimming sometimes twice a week so that they don’t cut themselves from scratching. Their teeth are far more likely to quickly decay, and their bodies are obviously far more vulnerable to temperatures and injury. As much as they tend to be affectionate to humans, they aren’t necessarily compatible with a lot of other animals [furry cats included]. Side note: just because they have no hair, does not mean you aren’t allergic to them. A lot of people are allergic to the dander that cats and other furry pets can produce, but a majority of people are allergic to their saliva more than dander. [And yes, they are constantly licking themselves]. My point being is that taking on any animal as a companion shouldn’t be treated like a trend. When you commit to an animals life, think about the animal and not yourself. Because as I type this caption, innocent animals who did not ask to be bred into this world are paying with their lives in overcrowded shelters.



I was travelling home today and was finally able to do a new version [and get a new layout] for Kat von D Unlimited for 7th birthday! Can you believe it?! SEVEN YEARS!

I never in my mind though I would be here 7 years later with the longest running Kat von D fan club [i still think fan club sounds so weird to say lol] I started out as a Facebook page then a Twitter then a Tumblr [i do have other social media accounts too]. Tumblr is where I really got an idea how & what I should do. 5 years later I finally had a fan site

Still a work in-progress as I am still doing pages & uploading pictures in the gallery from over the years. Of course, this is just a little bit of the “history” i do plan on doing a page on how I became a fan & how KVDU became.

In the meantime, take a look at the new version if you are on a computer/laptop ^.^

Marie Claire France

You’re a bit of an UFO in the world of cosmetics. What is your perception of beauty, one that you want to convey?

Kat Von D: “For me, the beauty can manifest in different ways, it is not only” aesthetic “. What I like with makeup, and my products in particular, is that they allow to forge its own identity according to its affinities with makeup: I like to create original looks, but it’s not not the case for everyone. Some prefer to stay in nude colors, others like to play with colors. It is important that everyone can express themselves as they wish, paying a lot or very little makeup. ”

A beauty ritual good to you?

I always prepare in music. Punk rock: it always sends heavy … And it feels on my makeup! My musical influences inspire me a lot to create my looks, more or less crazy from one day to another.

What are your limits in makeup?

I dare everything from electric blue on the eyes, very pink blush on the cheeks, a marked contouring for the rock’n’roll side … And of course a line of eyeliner along with a red blood on the lips. That’s still my trademark! (laughs). I always have on me, for touch-ups during the day.

Why have you decided one day to start your makeup brand?

“It’s been 10 years that I have my makeup brand. I started because I do not recognize myself in the products available on the market: I wanted cosmetics that perfectly reflect my vegan lifestyle, that is to say, not tested on animals , and more respectful of their well being. I took the leap, and I am very proud to offer a range completely cruelty-free completely in line with my values. I hope people recognize themselves in what I propose.

Today in France, my brand is available in 180 references thanks to which we can create hundreds of different looks from my eyeshadows, eyeliners my, my lipstick or my foundation . ”

Today, do you think the word “cruelty-free” weighs in the act of buying beauty addicts?

“Of course. Vegan beauty products are in demand. It is a market which now, people learn, know that there are alternatives to the products tested on animals . And this is a real opportunity that the brand offers Kat Von D: make a beautiful setting with beauty makeup without animal ingredients, and without compromising the welfare of the animals.

How did you come to create the Better Together Ultimate Collection Eye Palette Too Faced with?

Jarrod Blandino and I have always heard wonderful. He shares the same values ​​as me and always supported me in my projects in recent years. When he offered me a collaboration for the Better Together Eye Collection, I could only say yes! We have common interests, and we want to convey a single message: makeup allows us to have fun, to create something unique for everyone.

January 26th, 2017

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