August 2016, Kat von D had released a Limited Edition Everlasting Liquid Lipstick shade called “Project Chimps”
What is Project Chimps?
“Project Chimps is making unprecedented advances for captive chimpanzees!
Primatologists and professionals from all over the country left their current roles and signed on to work for Project Chimps, a 501(c)(3) nonprofit organization that is making unprecedented advances for captive chimpanzees. Through relationship-building, collaboration, and tenacity, Project Chimps was able to come to an agreement with the University of Louisiana’s New Iberia Research Center. They agreed to let Project Chimps have all of their remaining chimpanzees and provide them with lifetime sanctuary care.” [read more at Project Chimps]
Here are Instagram posts Kat has done about Project Chimps:
Introducing my new favourite shade of Everlasting Liquid Lipstick: #ProjectChimps 🐵❤️ This special shade will be launching August 23. In an effort to promote #crueltyfree beauty and raise awareness, proceeds will benefit @ProjectChimps – a chimp sanctuary dedicated to rescuing and rehabilitating chimps from testing labs.
I’ve been spending time out in Georgia volunteering at @ProjectChimps getting the sanctuary ready for the 300 chimps who are about to be able to experience a life of freedom after decades of testing. I’m excited for everyone to wear this shade and celebrate compassion with me! [yes, this formula is #vegan and #crueltyfree. Yes, this will be limited edition.] ❤️ [August 4th, 2016]
$236,000.00!!! That’s how much @katvondbeauty was able to raise+donate to @ProjectChimps thanks to all of you who purchased the limited edition #ProjectChimps lipstick!
Not only will this donation help raise awareness to the cruel + unnecessary animal testing industry, but it will help give 300 chimps [who for the last 3 decades have lived an unatural life in testing labs] rehabilitation, and a safe haven to live out the comfortable life they deserve.
I know there are some people that question
WHY SHOULD WE EVEN CARE ABOUT ANIMAL TESTING?
Whether or not you agree with me that animal testing is an act of cruelty to innocent animals, #vivasection is still something that you should be against.
•There is no such evidence that shows animal testing benefits humans. •92% of all drugs that pass animal tests FAIL in human trials. •Each year 197,000 people die from adverse drug reactions in the EU and 106,000 in the US – even though these drugs passed animal testing. •In the US alone, the vivisection industry spends over $18 BILLION dollars annually on animal testing – not to mention, more than $16 BILLION dollars of US taxpayer money goes to animal testing every year, despite its ineffectiveness. •Scientists have already developed humane methods that are far more reliable [and not to mention, a hell of a lot cheaper!] such as: DNA chips, stem cell, autopsy, MRI, CAT and PET scans, computer modell, microdosing in humans, epidemiology, microfluidics chipsi, human DNA, cells, and donated organs+tissues. •…and lastly, scientific fraud is a crime.
I just want to thank all of you who support #crueltyfree beauty. I don’t care if you buy my lipstick or not…but if you support #crueltyfree beauty, you’re my homie and I love you!❤️ Here are just a few cruelty-free brands out there right now that are ruling the makeup world:
@anastasiabeverlyhills @beautyblender @besamecosmetics @blackmooncosmetics @crispybrows @crypticcosmetics @ellisfaascosmetics @furlesscosmetics @josiemarancosmetics @meltcosmetics @narsissist @noir.lash.co @occmakeup @sugarpill @toofaced @urbandecaycosmetics [November 28th, 2016]
Today Kat had posted this about Project Chimps and how much they were able to raise:
OMG! @projectchimps just sent me this cute video after having received the check for $256k! We obviously couldn’t have raised that much money without everyone’s support! So, thank you to everyone who purchased the @katvondbeauty #ProjectChimps lipstick! ❤❤❤ Because of you, these amazing creatures get to live a safe, rehabilitated, happy life outside the walls of testing labs! #projectchimps #300chimps #animalliberation #animalrights #crueltyfreebeauty [February 24th, 2017]
Last night Kat teased us with a short clip on her Instagram for her upcoming VEGAN shoe line!
Here is what is known so far on the shoe line:
– will be female, male and unisex options
– small to large sizes [exact sizes not known yet]
– heels, sneakers, creepers and combat boots!
– so far been confirmed by Kat be shipped to Australia and South America also
– to be priced fair. She wants to make cruelty free shoes accessible to everybody!
– possibly a purse and belt line too!
Finally turned in all the content for my #vegan shoe line I plan on launching this year! Now maybe my office can go from looking like a serial [shoe] killer’s place back to normal. For now.
[been listening to “Mind Idea” by Jeremy Enigk on repeat for the past week, so figured it would be good to add it to this vid]
As most know, Kat posted a video on why she is disassociating herself from Jeffree Star. Reading the comments on her instagram, so many are twisting her words or hearing what they only want to or never really watched the video. I can go on about it but I wont. She said her piece and leave it at that. Here is the video explaining why it has happened and the payment he never did for the guy who did his make-up logo you see on his brand to this day.
“In an effort to not start a commenting war between anyone, i have disabled comments on this particular video. To me, the subject matter of this video is not up for debate, as there is such a difference between wrong and right. Follow me, unfollow me, block me, love me, hate me — up to you. I just want to live in a world where people are nicer to each other and stick up for whats right. X #payyourbills”
“Guess who’s just joined us for 2016? @thekatvond is bringing the Kat Von D Beauty Bar exclusively 2 CatConLA! The pop up space will offer free eyeliner applications to CatCon attendees, plus Kat Von D’s studded kiss lipsticks named after her two cats, Piaf and Poe will be for sale with all net sales proceeds going to CatCon’s charity beneficiary for 2016, @fixnation! #CatConLA #katvond #katvondbeauty
” CatConLA Instagram
WHAT IS CATCON?
CatConLA® is unlike any other pet expo out there. It’s all about redefining the cat lady – proving that you can be chic and stylish,and own a cat, simultaneously.
The first CatConLA® debuted in June 2015, attracting nearly 13,000 global cat lovers. The median age attending was 18- 34 with 70% being female. In addition, CatConLA® donated over $33,000 to FixNation and Lil BUB’s Big Fund at the ASPCA. This year the company will again donate $1 of every ticket sold to FixNation as well as donating additional funds to Lil BUB’s Big Fund at ASPCA and Kitten Rescue.
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