Introducing my new favourite shade of Everlasting Liquid Lipstick: #ProjectChimps 🐵❤️ This special shade will be launching August 23. In an effort to promote #crueltyfree beauty and raise awareness, proceeds will benefit @ProjectChimps – a chimp sanctuary dedicated to rescuing and rehabilitating chimps from testing labs.
I’ve been spending time out in Georgia volunteering at @ProjectChimps getting the sanctuary ready for the 300 chimps who are about to be able to experience a life of freedom after decades of testing. I’m excited for everyone to wear this shade and celebrate compassion with me! [yes, this formula is #vegan and #crueltyfree. Yes, this will be limited edition.] ❤️ [August 4th, 2016]

$236,000.00!!! That’s how much @katvondbeauty was able to raise+donate to @ProjectChimps thanks to all of you who purchased the limited edition #ProjectChimps lipstick!
Not only will this donation help raise awareness to the cruel + unnecessary animal testing industry, but it will help give 300 chimps [who for the last 3 decades have lived an unatural life in testing labs] rehabilitation, and a safe haven to live out the comfortable life they deserve.

I know there are some people that question
WHY SHOULD WE EVEN CARE ABOUT ANIMAL TESTING?

Whether or not you agree with me that animal testing is an act of cruelty to innocent animals, #vivasection is still something that you should be against.

HERE’S WHY:
•There is no such evidence that shows animal testing benefits humans. •92% of all drugs that pass animal tests FAIL in human trials. •Each year 197,000 people die from adverse drug reactions in the EU and 106,000 in the US – even though these drugs passed animal testing. •In the US alone, the vivisection industry spends over $18 BILLION dollars annually on animal testing – not to mention, more than $16 BILLION dollars of US taxpayer money goes to animal testing every year, despite its ineffectiveness. •Scientists have already developed humane methods that are far more reliable [and not to mention, a hell of a lot cheaper!] such as: DNA chips, stem cell, autopsy, MRI, CAT and PET scans, computer modell, microdosing in humans, epidemiology, microfluidics chipsi, human DNA, cells, and donated organs+tissues. •…and lastly, scientific fraud is a crime.

I just want to thank all of you who support #crueltyfree beauty. I don’t care if you buy my lipstick or not…but if you support #crueltyfree beauty, you’re my homie and I love you!❤️ Here are just a few cruelty-free brands out there right now that are ruling the makeup world:

@anastasiabeverlyhills @beautyblender @besamecosmetics @blackmooncosmetics @crispybrows @crypticcosmetics @ellisfaascosmetics @furlesscosmetics @josiemarancosmetics @meltcosmetics @narsissist @noir.lash.co @occmakeup @sugarpill @toofaced @urbandecaycosmetics [November 28th, 2016]

Today Kat had posted this about Project Chimps and how much they were able to raise:

OMG! @projectchimps just sent me this cute video after having received the check for $256k! We obviously couldn’t have raised that much money without everyone’s support! So, thank you to everyone who purchased the @katvondbeauty #ProjectChimps lipstick! ❤❤❤ Because of you, these amazing creatures get to live a safe, rehabilitated, happy life outside the walls of testing labs! #projectchimps #300chimps #animalliberation #animalrights #crueltyfreebeauty [February 24th, 2017]