Kat Von D Beauty Is Going Completely Vegan

If you haven’t heard yet or just joining the Kat von D Beauty club, Kat von D has been working on reformulating her line to Vegan! Here are some articles by Allure & Glamour on the topic

Kat Von D is making major changes to her namesake makeup line, Kat Von D Beauty. In an interview with vegan lifestyle magazine Laika, she announced that she’s taking it 100-percent vegan.

“What’s that mean, exactly?” you might be asking yourself right about now. Think about that friend of yours who doesn’t eat anything that’s an animal byproduct—dairy, honey, etc.—she’s vegan, right? Now replace the food part with beauty products. It means—in addition to also being cruelty-free (i.e. never testing on animals)—Kat Von D is now eliminating the use of common ingredients like beeswax (often used in lip balms) and Carmine, a dye made from beetles’ wings. (Yes, that’s a common additive, look on the back of your makeup packaging for CI 75470 to find out if your favorite brands are using it.)

“We have been reformulating anything that had carmine in the past, and if we can’t reformulate, we just throw them out,” she told the magazine. “I can live without a purple eye shadow, it’s fine.”

It’s a gamechanger for the makeup-loving animal enthusiasts among us. ???

“When I launched [the line,] I was not sober; I was not vegan yet. So I had no idea about ingredients in formulation,” she said. “I would always think it was funny when brands would be like, ‘Oh, we’re vegan.’ Yeah, well, you don’t eat lipstick. [I was] super ignorant, you know?”

Wondering when you’ll be able to get your hands on the reformulated goods? The jury’s still out—but we’ve reached out to the brand for more info and will update this post as soon as we hear back.

GLAMOUR July 6th, 2016

Major news for makeup junkies who love Kat Von D products but also really love animals: Von D announced today that she plans on turning her entire makeup collection fully vegan.

In an interview with Laika, a vegan lifestyle magazine, Von D spoke extensively about why—on top of continuing to never test on animals—she plans on turning her makeup 100 percent vegan. “When I launched [the line] I was not sober, I was not vegan yet. So I had no idea about ingredients in formulation,” says Von D. “I would always think it was funny when brands would be like, ‘Oh, we’re vegan.’ Yeah well, you don’t eat lipstick. [I was] super ignorant, you know?” Since Von D went vegan, she learned that some of the products in her line included carmine, a dye made from beetles’ wings. “We have been reformulating anything that had carmine in the past and if we can’t reformulate them, we just throw them out. “I can live without a purple eye shadow, it’s fine.”

And it doesn’t seem this switch will keep Von D from continuing to dominate the makeup world. In the interview, she also shared a small yet exciting glimpse at a brand new product. Von D handed the writer, “a powder compact that will be launching soon, in the shape of a wax seal influenced by Von D’s love for letter writing.” It’s because of these unique and personal touches that Von D’s brand has developed a huge following—and that won’t stop anytime soon. Von D is so confident in her makeup collection that she once refused an opportunity to mass produce her line in China because they required animal testing. “The numbers are huge but is it worth it? No, fuck no! If anything, the punk rocker in me gets more excited to be against it,” says Von D. There’s no word on when exactly the makeup line will go fully vegan, but given how persistent and committed Von D is, we expect the wait won’t be long.

ALLURE July 6th, 2016

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