Kat von D is giving away 100 contour & shading palette! Check out the sweepstakes on Kat von D Beauty for official rules and your chance to win! Good luck!
We got a chance to peek the gothic-romantic queen’s getting-ready routine and talk all things beauty—including a very exciting project she just launched.
Do you usually decide on what you’re wearing before you start your makeup, or vice versa?
Von D: It happens both ways for me really. Sometimes it’s a pair of shoes that will inspire the look of the day, and other times, the excitement of a new beauty product can dictate what I end up wearing.
How long does it usually take you? Be honest.
Von D: It really all depends on how technical I want to get, but I’d say on average if you give me a good 30 minutes, I can usually clean up pretty nicely.
That’s impressive! Do you enjoy the entire process or do you have a step you dread? (Ours is perfecting eyeliner.)
Von D: To be quite honest, I’ve become quite a happy hermit over my time, so generally speaking, I prefer to just be at home! So, I’d have to say my least favorite part about getting ready for an event is the impending feeling of doom that I’ll inevitably have to leave my cats! Crazy, I know.
If we were to pull you away from your cats for one night, what would a typical getting-ready routine be like?
Von D: For face prep, I use the Dr. Jart+ Cellwake Eye Cream EX and my new Kat Von D Lock-It Featherweight Primer that’s water-based and extremely hydrating. The Kat Von D Lock-It Tattoo Concealer hides any imperfections, and then using a Beauty Blender, I put the Lock-It Tattoo Foundation all over for an even canvas.
To add depth and dimension, I’ll use my new Shade & Light Contour Palette and Brush. I’m really in love with this palette because it uses true taupe-based hues for contouring and the formula is so light, it’s easy to blend and build depending on the look I’m going for. I finish my face off with a sweep of Miss Liberty Blush from Nars and Smashbox Soft Lights for a quick shimmer.
Good to know you’re #teamcontour like us. So what about eyes and lips?
Von D: For my eyes, I always use my eye primer, Tattoo Liner, and Immortal Lash 24 Hour Mascara, because they do not budge, but for a night out I’ll add some dimension with shadows. I’ve been using my new Innerstellar Palette, which has gorgeous hues of purples and neutrals.
To finish off my look, you can never go wrong with a classic red lip! I like a matte finish and the Studded Kiss Lipstick in Hexagram is my go-to.
Simple and straightforward—we like it. Word on the street is that you’re expanding your beauty empire…congrats! Can you tell us about your newest project?
Von D: I could probably write a few chapters at least in regards to KatVonDBeauty.com, but I’ll condense it as much as I possibly can. Basically, I wanted to create a space on the web that focused solely on all the things that I have found immense inspiration from. Think mood boards, artistically curated swatches, as well as dark and romantic beauty-related images, all beautifully composed together with artfully minded typography. This isn’t just a place where I’ll be uploading selfies and photos of my cats (although some will definitely make the site). This is a place where like-minded people can upload their beauty muses and creativity as well, and share with me and the rest of the world. I really believe in the power of social media and KatVonDBeauty.com is a big hub for this. I love connecting with my fans and hearing their inspiration as much as sharing my own.
INTERVIEW BY BYRDIE December 23rd, 2014
[from Kat’s Facebook]
KATVONDBeauty.com is officially LIVE today, and seeing all of your beautiful faces featured on the site as well as the massive positive response is better than X-mas!!!
If you posted any of your makeup looks and tagged #KVDLook – you very well may find yourself on the site! (make sure to check the “product” sections – because theres a ton more inspiring looks there too!) And if you don’t see your pic, don’t worry! I’m personally doing all the monthly updates myself, so it takes me a minute to go through all submissions!
A few things to take note:
As we speak, we are working hard on getting the official katvondBeauty.comonline store up and running – so expect to be able to shop on there in 2015!
TO ALL YOU MAKEUP-ARTISTS OUT THERE: get ready for your PRO-ARTIST DISCOUNT, which will be available as soon as the online store launches! (sign up to the mailing list, and you’ll be the first to know!)
Lastly, AND MOST IMPORTANTLY…. i wanted to thank you all for making this a reality. To be honest, i never dreamed i’d have a makeup line to channel my need for creativity, let alone have one thats become so much bigger than i could have ever imagined! This little website of mine, is just my way of celebrating YOU, and thanking you for the inspiration you give me…
So, thank you for appreciating and loving all my weirdness and obscurity…. you make me feel less alien, in this alienating world.
Katherine Von Drachenberg
[Kat’s welcome message on her site]
Welcome to a place where all of us artful, like-minded people can come together and share our passion and obsession for all things beauty!
Although I absolutely adore interacting with you all on Twitter and Instagram, I feel like I always end up missing so much of the amazing content you guys post. Now, we’ll have a place where all of your inspiring photos and videos can live for everyone to see.
So here’s the low-down on this site:
- HOME: Here, you’ll find mood boards and style ideas from me, as well as my favorite user submissions!
- VIDEOS: Discover an extensive collection of makeup tutorials and how-to’s!
- PRODUCTS: This is the real deal makeup-nerd stuff! Get access to insider info on formulations and technique for all things KvD Beauty. You’ll also find even more style ideas and inspiration submitted by people like you!
I invite you guys to share your beauty looks and tutorials with me so I can post them on KatVonDBeauty.com! Just upload your photos to Twitter or Instagram and use the hashtag #kvdlook.
Can’t wait to see what you guys create!
Kat Von D
Oh! and be the first to know about new products and get inspiration delivered right to your inbox. (Don’t worry, i aint gonna spam you!) 😉