“I’ve never designed a range with anyone in particular in mind,” she said as we sat down for a chat, post-launch event, “but it seems that just by chance that me and the women of the Middle East are soul mates. They’re not shy of a bold eye and lip and that reflects the Kat Von D aesthetic.”
Not only is she a fierce entrepreneur set on world makeup domination, Kat Von D is actually a passionate and vocal advocate for environmental causes who cares about the effects of human consumption on the earth. She’s avidly against animal testing and even refuses to buy products from other brands that have been tested on animals- no matter how much she loves them. “I just can’t bring myself to do it, it’s like voting “yes” and saying you’re ok with it.”
As for her products, they’re paraben-, fragrance- and oil-free and everything has been designed with longevity and effectiveness in mind. Foundations and concealers provide 24 hours of full coverage whilst the powder contouring palette is so easy to use, it’s impossible to make a mistake.
The range of colours and textures across the lip collections is impressive. Varying from opaque matte reds and pinks to creamy blacks and even greens, there’s literally something for everyone. The Everlasting Liquid Lipstick is officially one of the best lip colours I have ever tried. It’s beautifully pigmented, buildable and comfortable on the lips with no drying or cracking even after hours of wear. And let me tell you, this stuff will give you hours and HOURS of flawless, velvety wear.
Kat Von D Beauty is available from September exclusively in Sephora stores across the Middle East.