Categories 2016 kat von beauty sephora

Plath & Roxy

Kat von D has tweeted some new shades coming in the Everlasting Mini Liquid Lipstick Set later this month! You can see more details to the left of your screen on this & other upcoming products!

“Say hello to my new favourite Fall lip shade: #Plath [inspired by the Sylvia Plath, of course]. @katvondbeauty will be releasing this shade at the end of THIS MONTH in our mini #EverlastingLiquidLipstick set – along with a few of our most coveted shades, PLUS another new vibrant purple shade”

“Say hello to THE BEST longwear neon grape shade: #Roxy! 💜 Launching this month in the upcoming@katvondbeauty Everlasting Liquid Lipstick set!”

Categories 2016 kat von beauty sephora

Project Chimps coming soon

Kat has given us some news on a upcoming charity with Project Chimp! If you have been following her you know she had posted some pictures at Project Chimps. You have to love her compassion for helping animals <3

Introducing my new favourite shade of Everlasting Liquid Lipstick: #ProjectChimps 🐵❤️ This special shade will be launching August 23. In an effort to promote #crueltyfree beauty and raise awareness, proceeds will benefit @ProjectChimps – a chimp sanctuary dedicated to rescuing and rehabilitating chimps from testing labs.
I’ve been spending time out in Georgia volunteering at @ProjectChimps getting the sanctuary ready for the 300 chimps who are about to be able to experience a life of freedom after decades of testing. I’m excited for everyone to wear this shade and celebrate compassion with me! [yes, this formula is #vegan and #crueltyfree. Yes, this will be limited edition.] ❤️

You can read more about Project Chimps on their site: http://projectchimps.org

Categories 2016 kat von beauty sephora

Kat Von D Beauty Is Going Completely Vegan

If you haven’t heard yet or just joining the Kat von D Beauty club, Kat von D has been working on reformulating her line to Vegan! Here are some articles by Allure & Glamour on the topic

Kat Von D is making major changes to her namesake makeup line, Kat Von D Beauty. In an interview with vegan lifestyle magazine Laika, she announced that she’s taking it 100-percent vegan.

“What’s that mean, exactly?” you might be asking yourself right about now. Think about that friend of yours who doesn’t eat anything that’s an animal byproduct—dairy, honey, etc.—she’s vegan, right? Now replace the food part with beauty products. It means—in addition to also being cruelty-free (i.e. never testing on animals)—Kat Von D is now eliminating the use of common ingredients like beeswax (often used in lip balms) and Carmine, a dye made from beetles’ wings. (Yes, that’s a common additive, look on the back of your makeup packaging for CI 75470 to find out if your favorite brands are using it.)

“We have been reformulating anything that had carmine in the past, and if we can’t reformulate, we just throw them out,” she told the magazine. “I can live without a purple eye shadow, it’s fine.”

It’s a gamechanger for the makeup-loving animal enthusiasts among us. 🐶🐱🐼

“When I launched [the line,] I was not sober; I was not vegan yet. So I had no idea about ingredients in formulation,” she said. “I would always think it was funny when brands would be like, ‘Oh, we’re vegan.’ Yeah, well, you don’t eat lipstick. [I was] super ignorant, you know?”

Wondering when you’ll be able to get your hands on the reformulated goods? The jury’s still out—but we’ve reached out to the brand for more info and will update this post as soon as we hear back.

GLAMOUR July 6th, 2016

Major news for makeup junkies who love Kat Von D products but also really love animals: Von D announced today that she plans on turning her entire makeup collection fully vegan.

In an interview with Laika, a vegan lifestyle magazine, Von D spoke extensively about why—on top of continuing to never test on animals—she plans on turning her makeup 100 percent vegan. “When I launched [the line] I was not sober, I was not vegan yet. So I had no idea about ingredients in formulation,” says Von D. “I would always think it was funny when brands would be like, ‘Oh, we’re vegan.’ Yeah well, you don’t eat lipstick. [I was] super ignorant, you know?” Since Von D went vegan, she learned that some of the products in her line included carmine, a dye made from beetles’ wings. “We have been reformulating anything that had carmine in the past and if we can’t reformulate them, we just throw them out. “I can live without a purple eye shadow, it’s fine.”

And it doesn’t seem this switch will keep Von D from continuing to dominate the makeup world. In the interview, she also shared a small yet exciting glimpse at a brand new product. Von D handed the writer, “a powder compact that will be launching soon, in the shape of a wax seal influenced by Von D’s love for letter writing.” It’s because of these unique and personal touches that Von D’s brand has developed a huge following—and that won’t stop anytime soon. Von D is so confident in her makeup collection that she once refused an opportunity to mass produce her line in China because they required animal testing. “The numbers are huge but is it worth it? No, fuck no! If anything, the punk rocker in me gets more excited to be against it,” says Von D. There’s no word on when exactly the makeup line will go fully vegan, but given how persistent and committed Von D is, we expect the wait won’t be long.

ALLURE July 6th, 2016

Categories 2016 interviews kat von beauty sephora

Kat von D UK Launch

I really did only have a few scant minutes with Kat – but it was enough time to get questions from BBB readers when I did a Twitter call out answered as well as a couple of my own. She had a very good reason to be dashing off – she’s laying a scavenger hunt around London for her fans who follow her on Instagram. Which seems like a very kind thing to be doing and putting so much effort into as well – she could just as easily got someone else to do it!

So, questions from Twitter:

Where does the inspiration for the product names come from? “Everywhere! Art, music, architecture, bands, people and pets.” This question also tied into my own question about whether Kat is a ‘wake up in the middle of the night with an amazing idea kind of person or more of a slow burn, long thought process gal. “I don’t have kids so I can and do get up at 3am because I want to compose a song or write down an idea.” Although she is obviously a spontaneous and creative woman, running your own businesses requires organization and she’s also comfortable with that. You should also know that Kat has had criticism for some product names such as Underage Red and Celebutard.

Have You Any Stand Alone Stores Planned? Stand- alones are much more common in the US than in the UK/Ireland where they’re just starting to appear in volume so while Kat has no plans for a stand-alone in the UK (the range launches into Debenhams in October), she told me that there is a concept stand-alone under construction in LA right now where it’s all about the store experience. When you’re under your own roof you can do as you please, so Kat has creative space workshops planned. We talked a little about Covent Garden turning into London’s ‘beauty area’, and quickly turned to talking about London weather! “I love the rain and the creative energy of London which is a lot like LA. Many great creators come from the UK and Ireland so I always like to be in the UK, and I have lots of friends here, too.”

Are There Any Christmas Gifts To Tell Us About? I actually thought I wouldn’t get an answer to this question but Kat was very happy to tell me that there’s a bundle of all her ‘must-haves’ to put on your list. There is also a special product coming for the UK/Ireland market only, but I couldn’t squeeze any more info on that one!

Which is Your Favourite Product That You’ve Ever Made? “There are so many!” Her first products, however, were four red lipsticks in the Tainted Love collection. “I made them in my quest to find the perfect red lip, so they’re special and the shades still exist.”

Even though Kat is surrounded by an army of ‘people’, she seemed very genuine and excited to be here. When you’re with someone with tattoos all over their face, dropping the F bomb into every sentence and still just can’t stop thinking how beautiful she is, that’s quite something.

It matters to me what the person at the end of a brand is like – it’s one of those things that we don’t really think about and yet, it’s so important. Kat’s range is vegan as is she, she’s got a dark and gothic personal style, just like her products, and she’s tense and relaxed at the same time in her demeanour and that shows through in the product range too, somehow. You need more time than my 5 minutes to truly get the measure of someone but I didn’t have any doubts about the fact that her beauty brand is her absolute passion. She is a talented tattooist, sketch artist and musician although quite where she gets the time I’m not sure!

I’ll have plenty more information on product lines in the forthcoming range as we go along – October is a way off yet. If you have recommendations for me please do let me know.. I’m keen to discover and share more about this brand.

British Beauty Blogger July 6th, 2016